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Our Team

Our team is committed to developing and creating meaningful experiences for both parents and kids. Nowadays, children have fewer opportunities to actively think and use their imaginations as electronic devices compete for their attention. Reading physical books and doing fun activities together brings parents and children together.

Inspired by a series of personalised books, Wizard Within expanded the customisation  idea to include interactive activities and parents’ guides to create an exciting book that children and parents will return to again and again. We aim to continuing developing engaging, educational books and products for you and your children to enjoy.

Wizardwithin Teamchildren Pink
Wizardwithin Teamchildren Pink

Our Team

Our team is committed to developing and creating meaningful experiences for both parents and kids. Nowadays, children have fewer opportunities to actively think and use their imaginations as electronic devices compete for their attention. Reading physical books and doing fun activities together brings parents and children together.

Inspired by a series of personalised books, Wizard Within expanded the customisation  idea to include interactive activities and parents’ guides to create an exciting book that children and parents will return to again and again. We aim to continuing developing engaging, educational books and products for you and your children to enjoy.

Our Goals

Hands On

Hands-on activities

Activity

Promote a love of reading

Family

Parent-child bonding

Creativity

Inspiring imagination

Aik Sern

Director

Inspired by his children, our founder Sern is motivated to develop meaningful children content that can be enjoyed by many!

Aik Sern

Cathy Kyo

Director

Cathy Kyo has two children and loves creating new games and activities to do with them. She’s a fan of Harry Potter’s magical world and has been an inspiration to our magical stories.

Cathy

Pei Yen

Project Manager

With a background in art and special education, Pei Yen makes sure that these beautiful books come together and delight parents and children.

Pei Yen

Susan Swier

Writer

Susan has been a writer in the field of educational publishing for more than ten years. She enjoys writing fun, educational stories for children of all ages.

Susan

Jessica Phang

Illustrator

Jessica is a talented, creative illustrator. She contributed to Sleepover Adventure and is the primary illustrator for Mum! Dad!! Where are You?

Jessica

Ching Voon

Graphic Designer

Ching Voon is Wizard Within’s graphic designer and she has always loved arts and crafts. She’s an avid scrapbooker in her spare time, and she has conducted many workshops for children on scrapbooking and making crafts from recycled materials.

Ching Voon

Qiu Xuan

Video Content Creator

Qiu Xuen is a talented illustrator and videographer who also loves doing crafts with recycled materials. She loves working with children and encouraging their creativity.

Qiu Xuen

Our books

Sleepover Adventure

Sleepover Adventure

Take your child on a magical adventure with two friends or siblings!

Dad Mum! Where Are You

Mum! Dad!! Where Are You?

Where have Mum and Dad gone? A fun family adventure story!